Posted September 30th, 2005 by paul.
Category: General/Random | 5 Comments »
A couple of weeks ago we decided to rent the movie _National Treasure_ to watch with my parents. We decided to rent from Redbox a new kiosk-style DVD rental machine located in McDonald’s stores in our area.
Renting from Redbox is easy. You walk up to the ATM-like machine, press the “Rent DVD” button, pick the DVD you want to rent, swipe your credit card, and the movie is dispensed. When you want to return the movie, you go back to ANY Redbox location, press the “Return DVD” button, and enter the DVD in the slot.
There are a couple of unique things about Redbox that I think make it a great contender in the DVD rental market. First, movies are one dollar a night. Period. No late fees or any other fees. The movie is due back in a Redbox location by 10PM the day after you rent the movie. If you have it after 10PM, you just get charged for another night. Once you reach 25 nights, the movie is yours to keep.
Second, you can rent from one Redbox location and return to another Redbox location. Why hasn’t Blockbuster figured this out yet? This is one of my favorite features of the SL County Library System. Now Redbox has it figured out as well. In fact, you can rent from a Redbox in Salt Lake, take the movie on a trip with you, and return it to a Redbox location in Denver. Very slick.
Third, Redbox has a lot of promotional giveaways to try to get you hooked. In the month of October, you can get one free movie rental per credit card each Monday by entering the promotional code MONDAY when you check out. That’s five free rentals in October. Rent the movie anytime on Monday, and return it before 10 PM on Tuesday, and that’s it. No charge.
Then every other day of the week is 2-for-1. You can rent two movies for one dollar! (One free movie per week.) Here’s how it works:
On October 4-9, use promotional code ORANGE.
On October 11-16, use promotional code LEAF.
On October 18-23, use promotional code BASEBALL.
On October 25-30, use promotional code GHOST.
Now I’m pretty sure that the “get-one-free” rentals are only good for the first night, so don’t rent two movies thinking you will get them free for more than one night. The first night you would get charged one dollar for two movies, and the next night you would get charged two dollars.
So far, Redbox has rented more than 3 million DVDs, and they are only in a handful of markets. I can’t wait to see how they expand. Christina thinks they should put Redboxes in airports so all the laptop users could rent in one airport, and return the movie in the next one. I think they should put them along the interstate highways at truck stops. Currently Redbox plans to expand into McDonald’s locations and grocery stores in the current markets. I t will be interesting to see when they pick some different markets (like Northern California; that would be good for us!).
So say goodbye to long membership forms and late fees (even when they don’t call them “late fees” anymore. None of us are really fooled). This company is working hard to make you think “Redbox” when you think “Movie Rental.” It’s working for me.
A couple of weeks ago we decided to rent the movie _National Treasure_ to watch with my parents. We decided to rent from Redbox a new kiosk-style DVD rental machine located in McDonald’s stores in our area.
Renting from Redbox is easy. You walk up to the ATM-like machine, press the “Rent DVD” button, pick the DVD you want to rent, swipe your credit card, and the movie is dispensed. When you want to return the movie, you go back to ANY Redbox location, press the “Return DVD” button, and enter the DVD in the slot.
There are a couple of unique things about Redbox that I think make it a great contender in the DVD rental market. First, movies are one dollar a night. Period. No late fees or any other fees. The movie is due back in a Redbox location by 10PM the day after you rent the movie. If you have it after 10PM, you just get charged for another night. Once you reach 25 nights, the movie is yours to keep.
Second, you can rent from one Redbox location and return to another Redbox location. Why hasn’t Blockbuster figured this out yet? This is one of my favorite features of the SL County Library System. Now Redbox has it figured out as well. In fact, you can rent from a Redbox in Salt Lake, take the movie on a trip with you, and return it to a Redbox location in Denver. Very slick.
Third, Redbox has a lot of promotional giveaways to try to get you hooked. In the month of October, you can get one free movie rental per credit card each Monday by entering the promotional code MONDAY when you check out. That’s five free rentals in October. Rent the movie anytime on Monday, and return it before 10 PM on Tuesday, and that’s it. No charge.
Then every other day of the week is 2-for-1. You can rent two movies for one dollar! (One free movie per week.) Here’s how it works:
On October 4-9, use promotional code ORANGE.
On October 11-16, use promotional code LEAF.
On October 18-23, use promotional code BASEBALL.
On October 25-30, use promotional code GHOST.
Now I’m pretty sure that the “get-one-free” rentals are only good for the first night, so don’t rent two movies thinking you will get them free for more than one night. The first night you would get charged one dollar for two movies, and the next night you would get charged two dollars.
So far, Redbox has rented more than 3 million DVDs, and they are only in a handful of markets. I can’t wait to see how they expand. Christina thinks they should put Redboxes in airports so all the laptop users could rent in one airport, and return the movie in the next one. I think they should put them along the interstate highways at truck stops. Currently Redbox plans to expand into McDonald’s locations and grocery stores in the current markets. I t will be interesting to see when they pick some different markets (like Northern California; that would be good for us!).
So say goodbye to long membership forms and late fees (even when they don’t call them “late fees” anymore. None of us are really fooled). This company is working hard to make you think “Redbox” when you think “Movie Rental.” It’s working for me.




